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Yiwei Ma Alok Talekar Preeti Pillai Lit-Aux
Pitch Problem : Unification of digital literature distribution methods. By creating a unified experience for accessing eBooks and human-read audiobooks.  Value Proposition: Almost a Billion Dollar market without any such product. We are the First. We mean to keep the advantage by creating cross platform solutions and services.
Market Sizing	and Growth
MOCK-UP
Technical Challenges Syncing text with audio:  SOLVED. Data Encryption Scalability:  Cloud Computing.
Commercial Challenges  Small WP7 user base: Expanding with Desktop version. Acquiring distribution rights to licensed material: Based on growth of user base. Market still transitioning from optical/physical to digital distribution. Legal Challenges of distributing content.
Design Challenges Simplistic/ Intuitive Design. Similar cross platform support.
Competitors
What makes this app stand out ,[object Object],Follow a story anytime ,[object Object],Follow a story anywhere (besides your laptop, on your kitchen table, etc.) DESKTOP + Web Version!
Secret Sauce Charge : Monthly fee for Audio-Text Sync.  Read/ Hear all you like. From where you like! Audio-Text Sync info on the Cloud.
Thank You Respond to :  litaux@ctools.umich.edu

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Lit-Aux 12 weeks app

  • 1. Yiwei Ma Alok Talekar Preeti Pillai Lit-Aux
  • 2. Pitch Problem : Unification of digital literature distribution methods. By creating a unified experience for accessing eBooks and human-read audiobooks.  Value Proposition: Almost a Billion Dollar market without any such product. We are the First. We mean to keep the advantage by creating cross platform solutions and services.
  • 5. Technical Challenges Syncing text with audio: SOLVED. Data Encryption Scalability: Cloud Computing.
  • 6. Commercial Challenges Small WP7 user base: Expanding with Desktop version. Acquiring distribution rights to licensed material: Based on growth of user base. Market still transitioning from optical/physical to digital distribution. Legal Challenges of distributing content.
  • 7. Design Challenges Simplistic/ Intuitive Design. Similar cross platform support.
  • 9.
  • 10. Secret Sauce Charge : Monthly fee for Audio-Text Sync. Read/ Hear all you like. From where you like! Audio-Text Sync info on the Cloud.
  • 11. Thank You Respond to : litaux@ctools.umich.edu